Valencia launches promotion "Adventure Mountain World" for Coop
Coop's current collection campaign draws attention to Switzerland's exciting mountain world and supports the WWF at the same time. Valencia is responsible for the implementation of the campaign.
Max the marmot, Bella the fox and Andri the ibex are the focus of Coop's current autumn collection campaign. As cuddly WWF stuffed animals, they are intended to bring consumers a little closer to the Swiss mountain world.
In addition, a tealight raclette oven, a set of cups or a board game for the whole family can be exchanged for collection stamps. Those who wish also have the opportunity to convert their collection stamps into a donation for the WWF. In this way, the non-profit organization directly receives a contribution of ten francs to the protection of the Swiss Alps.
The communication measures include a classic print and TV campaign, orchestrated online advertising media with display banners, bumper ads, paid post, video head, social media moving image including 360-degree photo, a microsite, DOOH and all below-the-line advertising media for POS, in-store radio spot and direct mailings. The TV spot was produced as an outdoor shoot. "Where else but directly on location is there a better way to show the Swiss mountains," says CCO Tommy Schilling. "For the location, we then decided on the landscape of Laax. The arena was ideal for our project."
The "Adventure Mountain World" collection campaign runs from August 20 to October 3, 2021 in all Coop sales outlets and the various partner formats.
Responsible at Coop: Vanessa Finzer (Head of Advertising), Simon Bohnenblust (Head of Advertising Promotion/Sales Promotion), Sabine Gnand (Project Manager Advertising Promotion/Sales Promotion), Saara Jeisy (Project Manager Marketing Communication), Joachim von Allmen (Head POS Retail), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Senior Project Manager Digital Media), Florian Fritz (Head of Social Media & Online Campaigning), Anja Nowak (Project Manager Online Campaigning), Oliver Pursell (Project Manager Social Media). Responsible at Valencia Communication: Tommy Schilling (Creative Director), Iraklis Hungerberg (Senior Account Director), Janine Kuhn (Junior Consultant), Sebastian Refardt (Senior Copywriter), Michael Wenk (Art Director), Nadine Gschwend (Art Director), Amadea Waldmann (Graphic Designer), Marco Fritz (Polygraf), Niklas Dunke (Polygraf). Responsible at WirzFraefelPaal Productions: Stefan Fraefel (Executive Producer), Nina Wirth (Producer), Simon Helbling (Director). Responsible at Twmedia: Stephan Küng (Overall Responsibility), Manuela Renner (Media Planning), Pearl Kathriner (Senior TV Planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Madeleine Huber (Online Media Planner). Concept and products: Boost.
