TBWA\Zurich for Visilab: Opticians for life

The new Visilab campaign by TBWA\Zurich shows what it means when opticians dedicate themselves to the passion of their clientele.

For its 33rd birthday, the eyewear manufacturer surprises its customers with various anniversary offers and a new campaign under the motto "Opticians for life".

Directed by Luki Frieden from Shining Film, the project produced five short films that tell completely different stories with the same message: opticians from Visilab are all about what's on your mind today.

In addition to the short films, several OOH subjects were created as well as a series of online and POS measures.


Responsible at Visilab: Fabrice Allegro (Chief Marketing & Digital Officer VisilabGroup), Juliane Gonzalez (Head of Brand Marketing Visilab), Christina Schätzel (Communication Manager), Anna Radwan (Team Leader Content VisilabGroup), Florence Abansir (Graphic Designer). Responsible at TBWA\Zurich: Manuel Wenzel, Angelo Sciullo, Reto Clement, Isabelle Benz, Lisa Bolte, Alisea Ferrara (creation), Marcel Mägerle, Renata Catambas (consulting). Responsible at Shining Film (film production): Luki Frieden (director), Filip Zumbrunn (DOP & photographer), Patrik Rohner (image editing), Jingle Jungle (sound studio).

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