Family and KPT focus on hiking
The trend activity Hiking forms the uniform umbrella theme of this year's fall campaign of Family for KPT. This is intended to further sharpen KPT's appearance in terms of content and pave the way for the future lineup of themes.
The hiking motifs from the Swiss mountains have been on display throughout Switzerland since Monday and are intended to give the public a wink. They show concrete product benefits and services - and illustrate in a natural way why KPT is the health insurance company with the plus.
The national campaign runs as a large-scale out-of-home and social media campaign. It will also be supplemented with digital out-of-home advertising at central train stations and advertising space on public transport.
Responsible at KPT: Marc Bissig (Head of Marketing + Communications), Stefanie Gehrig (Marketing Manager), Tanja Huber (Digital Expert), Natalie Portmann (Text), Beatrix Haldimann (Website), Beni Meier (Head of Corporate Communications). Responsible at Family: Claudio Catrambone (creative director/overall responsibility), Svenja Hässig (account director), Mery Wunderlin, Severin Binkert, Marion Gwerder, Torsten Maas, Grit Wolany (concept and art director) Studio Voile, Lina Baumann (production) JBW Media, Nina Rolle (media), Arthur Mebius (photographer).
