Good communication is important. For Jumbo, however, distance and travel time also play an important role. Around three quarters of all inhabitants already visit the nearest branch of the Swiss DIY store. With the aim of luring even the last quarter to the blue elephant, Jumbo is launching a large OOH campaign in the catchment area of its 40 stores. The message is simple and direct: Closer than you think. The visual is surprising: so close that the elephant is already casting a shadow on the billboard. The campaign will continue on DOOH, social media and in open air cinemas in line with the channel.
Responsible at Jumbo-Markt Switzerland:Beat Kronenberg (Head of Costumers), Daniel Hofmann (Head of Communication).Responsible at Saatchi & Saatchi Zurich:Sylvia Kohler, Deborah Buccarella (consulting), Patrick Senn, Gian Maurizio, Marion Lim (creation).