SBB and Farner call for the Craftsmen's Challenge

Who are the most passionate craftspeople in Switzerland? A new challenge from Farner aims to find the answer - and to make SBB, Switzerland's largest craft company, the subject of discussion.

Anyone who transports 840,000 people every day and operates 33,000 signals, 13,000 points and 3,000 kilometres of rail network needs not only tracklayers but also network electricians, electrical fitters, telematics specialists - and many other skilled tradespeople. But tradespeople are often not even aware that these jobs exist at SBB.

To change this, Farner has launched a craftsmen's challenge as part of an employer branding campaign that showcases the wide range of skilled trades at SBB to the public.

200 candidates in the reality format

The call for participation in the Challenge was made via 20 minuteswhich could be won as a cooperation partner. "Of course, with a reality format there is always a certain amount of uncertainty as to how well it will be received. More than 200 candidates signed up, around a third of them women. Our expectations were far exceeded," says Marisa Columberg from SBB's HR Marketing, who is impressed by the high level of interest.

The participants now compete against each other in various challenges and occupational fields - accompanied by a film team, a moderator and SBB experts. Tasks such as manoeuvring vehicles weighing tonnes with millimetre precision, keeping their bearings in huge factory halls, welding, separating tracks or working with the latest technologies in wind and weather demanded everything from the candidates.

The best and most impressive moments of the SBB Handwerk*innen-Challenge will be presented in a six-part web series from the end of August on the channels of 20 minutes and the SBB can be seen.


Responsible at SBB: Corinne Kuhn, Marisa Columberg, Philippe Hasler, Barbara Rheder, Oliver Perren, Nicole Kammerer, Erika Ingold. Responsible at Farner: Philipp Skrabal, Jill-Nadine Reuvener, Jonas Brändli, Ennio Cadau, Martin Fuchs, Bruce Roberts, Mathias Kröbl, Flavio Dal Din, Nicolas Glauser. Responsible for Atem collective: Mirjam Fröhlich, Lukas Fröhlich (Director), Lukas Fröhlich, Sebastian Klinger (DOP), Jonathan C. Meier (Music), Unsere Farben (Colorist). In charge at 20 minutes: Severin Schenk.

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