The "No Risk" campaign is a daily reminder not to take any risks. Employees themselves are the protagonists and show how they avoid risks and talk about their experiences in their day-to-day work.
Many measures for more safety
A film featuring SBB CEO Vincent Ducrot was produced for the campaign launch. Various digital and analog measures ensure a high presence on the intranet and at SBB locations throughout Switzerland. The implementation always refers to the relevant occupational groups on site. A "No Risk App" was developed to actively involve employees in the campaign. It enables employees to post No Risk contributions from their own work area.
Responsible at SBB: Remo Kurt (Campaign Manager), Heidrun Buttler (Head of Safety and Production Quality). Responsible at KlarPeter Trüb (text/concept), Lionel Büttner (art direction), Christian Dietrich (strategy). Film production: Prodigious Zurich.