Klar launches the new internal "No Risk" safety campaign for SBB
The new Klar für Marken awareness campaign is intended to help promote SBB's safety and quality culture and reduce negative incidents.
The "No Risk" campaign is a daily reminder not to take any risks. Employees themselves are the protagonists and show how they avoid risks and talk about their experiences in their day-to-day work.
Many measures for more safety
A film featuring SBB CEO Vincent Ducrot was produced for the campaign launch. Various digital and analog measures ensure a high presence on the intranet and at SBB locations throughout Switzerland. The implementation always refers to the relevant occupational groups on site. A "No Risk App" was developed to actively involve employees in the campaign. It enables employees to post No Risk contributions from their own work area.
Responsible at SBB: Remo Kurt (Campaign Manager), Heidrun Buttler (Head of Safety and Production Quality). Responsible at KlarPeter Trüb (text/concept), Lionel Büttner (art direction), Christian Dietrich (strategy). Film production: Prodigious Zurich.
