Ruf Lanz for the BFU: Sporting goods for sale at a good price due to accident

Ruf Lanz makes creative use of online sales platforms to draw attention to the BFU's sports prevention tips.

In recent years, sport and exercise have become much more important in leisure time. The downside of this actually positive development: In Switzerland today, around 51,000 serious and moderate accidents occur every year during sport.

Many of these accidents could be avoided. The Swiss Council for Accident Prevention (BFU) has compiled prevention tips for all known team and individual sports in over 70 dossiers and guidebooks.

In order to specifically draw the attention of sportsmen and sportswomen to this fact, Ruf Lanz is supplementing the current BFU sports prevention campaign with an unconventional action.

Various sporting goods in good condition were sold on online platforms with a heavy heart because they could no longer be used for a longer period of time due to an accident. In order to spare the new owners this fate, the accompanying text referred to the BFU prevention tips.

"Ruf Lanz's idea convinced us with its unconventional approach to the topic. With each sports article offered, we have so far been able to draw the attention of around 3000 sports fans to our prevention tips in a surprising way. Without wastage and at low contact prices," says Franziska Hartmann, campaign manager at the BFU.


Responsible at the BFU: Franziska Hartmann (Head of Campaigns), Peter Matthys (Head of Campaigns), Jürg Beutler (Head of Communications, Member of the Executive Board). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht Lanz (Creative Direction), Isabelle Hauser, Mario Moosbrugger (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa (Consulting).

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