Friendly greetings is with Rivella "At home by the water".
Rivella is ringing in the summer: Under the campaign umbrella "At home by the water," the beverage has implemented a national 360-degree campaign. The summery story is told by Freundliche Grüsse on social media.
During the most beautiful months of the year, Rivella lures consumers with a consumer promotion featuring a sweepstakes, waterfront events, collaborations, and samplings. Under the hashtag #DaheimAmWasser, all these elements flow together on social media. In this way, a three-month activation phase encourages people to visit the Rivella summer events and take part in the competition - with the focus on the main prize, a converted camper van.
To tell this story in a way that is appropriate for the target group, Freundliche Grüsse sent real Rivella fans on a tour of Switzerland with the Camper Van and a film crew. This resulted in a multi-part video and picture series. In it, the "Rivella Boys & Girls" discover Swiss waters - and Rivella as the ideal summer refreshment.
The "Rivella Summer Roadshow" and the "Rivella Water Champ" will take place simultaneously throughout Switzerland. The respective application for these events will be played out on Instagram according to location.
The entire "At home by the water" summer activation on social media comprises a variety of assets that are individually tailored to the campaign and the brand and played out. All elements interlock and position Rivella as the refreshing drink for the summer.
Responsible at Rivella: Rahel Burri (Brand Manager), Andri Freyenmuth (Head of Brand Management & Sponsoring/Events). Responsible at Friendly regards: Pascal Deville, Samuel Textor (overall responsibility), Jasmine Segginger (consulting), Janine Sonderegger (Head of Content), Berni Brungs (text/concept), Mara Schwegler (art direction), Simon Keller, Isabelle Schmid (social media strategy). Film production: Marty/Trezzini.
