AOP-protected for 20 years: Numéro10 celebrates Le Gruyère
For 20 years now, Le Gruyère has carried the AOP designation of origin in its name. To mark this anniversary, Numéro10 was commissioned to design and implement a national campaign to celebrate this protected association.
To obtain the AOP Protected Designation of Origin for a product, it needs a terroir and a tradition, a history and an artisanal recipe, as well as people and their valuable know-how.
The Numéro10 concept presents Le Gruyère AOP as the perfect cheese. A cheese with qualities that you would want in your dream woman or man. The campaign is a humorous allusion to the art of seduction.
So that you can familiarize yourself with the famous cheese in a journey through the different textures, the campaign film was shot in macro mode and the sound design was also ASMR-like and immersive. Numéro10 produced the film together with the production company Dynamic Frame and the director Lukas Wälli.
The campaign will be spread in two waves on TV, on posters, in the press, online, on e-panels, on social networks and via POS measures. There will also be a national competition.
