Rod Kommunikation launches campaign for Sinalco fresh

40 percent less sugar with 100 percent Sinalco taste - that's the new Sinalco fresh. Rod Kommunikation is accompanying the national product launch with a refreshing campaign.

Light, low-calorie and reduced-sugar beverages are becoming increasingly popular. This is precisely why Sinalco product developers looked for a natural sugar reduction and found it after a development phase of more than two years. The aim is to meet the growing customer demand for less sugar and artificial ingredients.

Rod's national campaign highlights the fresh experience of Sinalco fresh. With the help of posters, social media ads, trueview and bumper ads on YouTube and fresh face filters on Instagram, younger target groups are to get to know and love Sinalco fresh.

Sinalco Original has been around since 1905 and is owned by the Swiss company Ramseier Suisse AG, based in Sursee.

Responsible at Sinalco: Evelyn Kafka (Head of Brand Management); Stephanie Waller (Brand Manager Sinalco); Responsible agency: Rod Communication. Responsible for Media: MEDIA CUTTERS. Responsible for Production: MM motion pictures GmbH, Jen Ries (Director).



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