Bockchain: Wirz has Gian and Giachen's sayings auctioned off as digital tokens
The ibexes Gian and Giachen have been in advertising for Graubünden for 13 years - their sayings are anchored in the vernacular, their children's books are bestsellers. Now, selected sayings are being auctioned on the Blockchain as NFTs. The proceeds will go to nature and landscape projects in the Grisons parks.
"Carbon instead of condition", "Baika, haika, Rucksack schlaika" or "Kämpfa, kämpfa, khum" are among the best-known sayings of the ibexes Gian and Giachen. As of today, it is possible to bid for such a piece of Swiss cultural heritage - thanks to an auction called Bockchain: the buyer secures the unique digital ownership rights to one of the Gian and Giachen sayings. This is made possible by so-called NFTs - non-exchangeable tokens - which, as in the analog world, ensure that each work of art belongs to only one person. However, no further rights are transferred, especially no rights to commercial use.
Everything raised at the auction will benefit the Grisons parks. With the Swiss National Park, four regional nature parks, one UNESCO World Natural Heritage Site and one UNESCO Biosphere Reserve, Graubünden has the highest density of parks in Switzerland. All the fascination and beauty of the Swiss mountain world are preserved in the parks and can be experienced at the same time.
Old TV commercials in recycling
Some of the films with Gian and Giachen are up to 13 years old. "To recycle these older, but still current and popular sayings for a good cause is a wonderful action for us in favor of nature," says Martin Vincenz, CEO of Graubünden Ferien. Gieri Spescha as CEO of the graubünden brand adds: "We are reviving the famous scenes with our heraldic animal and showing the whole world how attractive Graubünden is for vacations, but also as a place to live and work. To do this, we're using digital platforms on which you've probably never seen advertising of this kind before."
Of course, the auction itself should also be climate-friendly. Through myclimate, a climate protection contribution was made, which, in addition to the proceeds of the auction Bockchain benefits nature. Via Bockchain.graubuenden.ch the spells will be auctioned as NFTs for about four weeks. The starting price is 0.03 Ethereum.
Responsible at Marke Graubünden: Gieri Spescha (Managing Director). Responsible at Graubünden Ferien: Martin Vincenz (CEO), Yves Luetolf (Head of Marketing), Marc Held (Senior Marketing Manager), Luzi Bürkli (Head of Corporate Communications). Responsible at Wirz: Alain Eicher, Tony de Faria, Matthias Fürst, Björn Bippus, Angelo Mabellini, Adrian Huwyler (creation); Cosima Lang, Pascal Kobluk (storyline); Erasmo Palomba (agency producing); Fabian Nold (consulting); Filmgerberei (film production); Jingle Jungle (sound design).
