After its strong performance against Turkey, the Swiss national football team has every reason to hope for a place in the last 16 of the European Championship. And many fans of other nations are also in football fever and are supporting their teams in garden restaurants with a cool beer or drink or two.
The VBZ and Ruf Lanz have taken up this challenge. The current VBZ motif shows football fans with a winking double meaning: "We won't take your ticket away even after one too many drinks." A crystal-clear invitation to change trains. And at the same time a contribution against drunk driving.
The current VBZ motif can now be seen on full-page advertisements as well as on VBZ's social channels.
Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Florence Craman (Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Mario Moosbrugger (Art Direction), Markus Ruf (Text), Armin Arnold (Desktop Publishing), Miro Poffa (Consulting).