Publicis Zurich visualizes why control freaks will love Swiss Bankers
Together with Publicis Zurich, Swiss Bankers' new "Control Freaks" campaign not only shows that customers have full control over their Swiss Bankers accounts, but also proves that humor and seriousness do not have to be mutually exclusive.
Under the tagline "You can also overdo it with control - except when it comes to your own money", the brand communicates in two TV commercials and four tutorials in an exaggerated way that their customers - no matter what they like to control - are always in full control with the Swiss Bankers App service. Not only control freaks like that.
"We all have things we like to control or feel we have to control. And often we control these things even more than what is really relevant," explains Christine Florence Hansjosten, Creative Director at Publicis Zurich. "How often do we check if the alarm clock is really set compared to our account activity? How often do we know the Like count under our Instagram pictures better than our account balance? Our campaign builds exactly on this insight."
The campaign is a consistent further development of the positioning of Swiss Bankers, which defines its brand promise strongly through the theme of security. The rejuvenation of the brand and the appearance was launched together with Publicis Zurich with Swiss Bankers one and a half years ago. For this purpose, among other things, a new market presence including new imagery was conceived and implemented (Werbewoche.ch reported).
Responsible at Swiss Bankers: Hans-Jörg Widiger (CEO), Sascha Breite (CMO), Andrea Minacapilli (Head of Marketing). Responsible at Publicis Zurich: Matthias Koller (Managing Director), Christine Florence Hansjosten (Creative Director), David Lübke (Creative Director), Hannah Züttel (Junior Art Director), Daniela Steffen (Senior Account Director), Phillipp Zubler (Account Director), Suzana Kovacevic (Integrated Producer & Head of Art Buying). Film production: Markenfilm Zurich. Greg Bray (director), Florian Studer (producer), Jingle Jungle (scoring). Production digital advertising materials: Prodigious Zurich.
