ProCinema and Allianz Suisse bring back the great cinema

After many months in front of small screens, Switzerland can once again look forward to movie experiences in the cinema hall. As part of the Allianz Cinema Day, Switzerland will celebrate the big cinema festival on 5 September 2021. With a trailer spot full of love for cinema, ProCinema and Allianz Suisse want to seduce film fans back into the cinema.

The trailer uses all the means of cinema to tell the charming story of how an enthusiastic cinema fan seduces two couch potatoes to go to the cinema - and possibly finds the great love in the process. Kacey Mottet Klein could be won for the leading role.

For the trailer, Kacey Mottet Klein shows her talent in a variety of roles - in the lusty action scenes across the film genres as well as in the close-ups of the tender love story.

An agency team for the cinema

The film story was invented by creatives Flavio Meroni and Beat Egger, who joined forces with strategist and consultant Reto Alborghetti to form the Allianz Day of Cinema agency team. The production was realized by Shining Film and director Marco, the soundtrack is by Great Garbo.

"The Seducer" premiered in more than 550 theaters Thursday, launching the 2021 Alliance Cinema Day advertising campaign. Further versions will appear on TV and online. In the cinemas themselves, the film is running in full length in the trailer block.

Allianz Cinema Day: a thank you

With the "Alliance Day of Cinema"On September 5, 2021, for the fifth time in 226 cinemas in Switzerland and Liechtenstein, Swiss cinema operators and film distributors will be thanking the public with film experiences at a ticket price of CHF 5. The "Alliance Cinema Day" is made possible by ProCinema and the title sponsor Allianz Suisse.


Responsible at ProCinema: René Gerber (Secretary General ProCinema, overall responsibility), Brigitte Müller (BM Conseils, strategy, concept and project management). Responsible at Allianz Suisse: Thomas Wegmann (Head of Market Management), Thomas Jost (Brand Management & Sponsoring)m, Marcel Wolfgramm (Sponsoring & Hospitality), Tanja Cereghetti (Sponsoring & Hospitality). Agency Team: Flavio Meroni (CD/AD), Beat Egger (concept/text), Reto Alborghetti (strategy/consulting). Responsible for The Shining (Film Production): Stefan Bircher (Executive Producer), Marco Lutz (Director), Ralph Bätschmann (DoP), Gabi Benz (Production Manager), Glaus Casting (Casting), Peter Scherz (Art Department), Christoph Menzi (Edit), Dominic Frei (Colorist), Great Garbo (Music), Jingle Jungle (Sound Studio).

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