Rebel Communication shows the way out of hunger and poverty for Biovision
The Zurich agency Rebel Communication has developed an image campaign for the development organization and winner of the Alternative Nobel Prize Biovision.
In Africa, more than 250 million people suffer from hunger and poverty. For over 20 years, the Biovision Foundation has been committed to a sustainable improvement of living conditions on the ground. By promoting and communicating ecological farming methods, the organization enables smallholder families to find a way out of hunger and poverty.
Rebel Communication has put Biovision's central aid effort in the limelight in a striking way. The powerful visual advertisement is intended to make clear the hopeful prospects that organic farming opens up for smallholder families.
The campaign is intended to increase awareness of Biovision and the organization's donation volume in the long term. The current ad is the first in a series, with further subjects to follow.
Responsible at Biovision Foundation: Ueli Würmli (Head of Communications and Fundraising), Marcel Anderegg (Fundraising). Responsible at Rebel Communication: Kris Goricanec (overall responsibility), Guido Huwiler (text / concept), Wanda Michel (art direction / concept), Christian Scherer (visualization).
