Franz&René: new "video capsules" for Valais Valais Promotion
Franz&René lanciert eine neue Kapsel-Serie für Valais Wallis Promotion. In Anlehnung an die acht vorangegangenen Episoden stellt diejenigen Persönlichkeiten in den Mittelpunkt, die das Wallis als Lebens- und Arbeitsort gewählt haben.
What is the connection between an electric aircraft and a world-renowned biotech center? The answer: Valais, an innovative and dynamic canton nestled in a breathtaking landscape.
But above all, it is also the men and women who carry out these projects and put them into practice. Personalities who have chosen the canton both for its economic attractiveness and for the quality of life they find here.
That's why "Recto Verso" now becomes "Recto Perso" - a logical continuation, expressed in a simple idea, showing Valais from a personal point of view.
Two videos have already been broadcast. One about André Borschberg, former co-pilot of Solar Impulse and head of the spin-off H55. And one about Thorsten Schmidt, head of the Ibex Center (Lonza), which among other things produces the vaccine Moderna.
Produced by Imaginastudio and accompanied by an immersive sound design, the whole thing fits smoothly into the existing "chiseled into the heart" communication concept with the right social media codes..
Responsible at Valais Valais Promotion: Lucien Brantschen (Valais Expert), Laura Marro (Corporate Communication). Responsible at Franz&René: Luciano Gerber (Client Service Direction), Vincent Eichenberger (Client Service Direction & Digital), Yoann Cosson (Creative Direction), Sven Jungo (Graphic Designer, Chief of Production). Responsible at Imaginastudio (production): Pascal Forney (Director), Thibaud Maury (Chief operator), Tamara Castagnoli (Camera operator), Marc Thrill (Sound recorder), Elisabeth Péclard (Make up), Jean-Noël Yven (Sound designer).
