Thjnk Zurich for Ochsner Sport: Switzerland becomes a football pitch

Ochsner Sport is launching the football campaign for Euro 2020 together with Thjnk Zurich and is adapting its own brand claim for the occasion.

For years, Ochsner Sport has been encouraging Swiss people to get out and play sports with the brand claim "Switzerland is our sports ground". For Euro 2020 and the accompanying football fever, "Sportplatz" has now become "Fussballplatz".

For example, the current Kampanen film features various football grounds in Switzerland. From children playing on a meadow after school, to young people in an urban environment, to professional football players in the floodlights. In each scene, a different footballing event is staged, in which one recognises oneself again and again.

The film can be seen on TV and in various online formats, and advertisements and various POS measures were also implemented.


Responsible at Ochsner Sport: Marco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication), Nathalie Brunner (Classic Communication), Jan Cahlik (Online Marketing). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Lukas Amgwerd (Text), Lukas Frischknecht, Leandro Disler (Art Direction), Andrea Bison (GF Consulting), Marie Vuilleumier (Consulting), Gordon Nemitz (GF Strategy). External partners: Animals (Director), Hillton (Producer), Tom Elliott (DoP), Burak Erinmez (Editor), Patrice Gerber (Motion Design), Das alte Lager (VFX), Stefan King (Grading), Pablo Nouvelle (Music Arrangement), Jingle Jungle (Sound Studio), Adrian Bretscher (Photographer).

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