Zak is the mobile banking app of Bank Cler, which is specifically aimed at young people aged 15 and over. In order to reach this target group via a channel that is appropriate for them, Heimat Zürich created a concept for TikTok and implemented it together with Nutshell, Picstars and four Swiss influencers.
This April, Pemp Pemp TV, Lana Bante, and Chiara Castelli showed their followers what their month end used to look like compared to now with the Zak app. The videos and reached a total of over 5.2 million impressions, 2.96 million reach and 51,460 engagements. Boosted Ads on Bank Cler's channel reached 1.36 million accounts. TikToks were watched for an average of 4.6 seconds, well above the Swiss benchmark of 1.99 to 3.26 seconds. In addition, according to Heimat Zürich, more traffic was generated on the Zak landing page than ever before in one day.