MRB for PET Recycling Switzerland: Truly Every Bottle Counts

Too many empty PET beverage bottles still end up in the trash and thus in incineration. With the nationwide campaign "Every, really every bottle counts!" PET-Recycling Schweiz is raising awareness among the Swiss population to really dispose of every empty PET beverage bottle in a PET collection box, even when on the road. After all, PET is a valuable raw material and should not be incinerated.

"Every bottle that is recycled saves so much energy that it can be used to power a laptop for four hours," says Lukas Schumacher, Head of Marketing at PET-Recycling Switzerland, and reinforces: "Every bottle, really every bottle counts." Overall, PET-Recycling-Switzerland wants to reduce the proportion of PET in residual waste by 5 percent and feed it into the Swiss PET cycle, he says.

Attention is drawn to the urgency in three national languages with three powerful OOH subjects, three video clips and a children's painting competition.

A video clip featuring street soccer world champion Patrick Bäurer kicks off the campaign on Wednesday with a top view placement on TikTok. From Monday, the awareness campaign can be seen digitally and offline throughout Switzerland.

Responsible at PET-Recycling Switzerland: Lukas Schumacher (Head of Marketing), Sharon Lehmann (Head of Marketing Communications). Responsible at Metzger Rottmann Bürge: Bettina Dührkoop (strategy); Silvan Metzger, Roman Steinacher, Celina Sprenger (consulting). Photography: Olivier Walther (H2 Agency). Production photo and filmRobert Hauser (H2 Agency). Digital: Hutter Consult, Thomas Hutter (Consulting), Katja Jost (CD). Film: Tobias Stahel, H2 Agency, Editing: Tatjana Hellstern, Color Grading, Music/Sounds, Finish: Lorenz Wahl. Media: Mediatonic (OOH, online), Hutter Consult (social media).