Radio Argovia shows that with ArgoviaToday you have "the Mittelland in the bag".
For almost two weeks, ArgoviaToday has been supplying the Mittelland region with entertaining and informative content. After the launch of the news portal for the Mittelland, the communication campaign started on Monday, which was implemented almost entirely in-house.
The campaign's central idea is based on that of the already launched Today portals FM1Today and PilatusToday. The focus is on the handbag and backpack contents of five fictitious testimonials from the Mittelland. No matter how different their gadgets are, the testimonials have one thing in common: they all have the entire Mittelland in the bag with the new ArgoviaToday app. In addition to publicizing the youngest media brand for the Mittelland also encourage app download.
The lead color of the campaign subjects is the same light blue as the logo of the Today portal. On the one hand, the color blue reflects the convergence within the brands of the Mittelland - for example, this color can be found on Tele M1 as well as in the visual property of Radio Argovia - and on the other hand, it refers to the color of the coat of arms and the water canton of Aargau.
The campaign includes radio and TV spots, an OOH campaign, display and video ads, and print ads. The campaign strategy, conception and implementation were carried out almost entirely in-house. Media designer and art director Oliver Fennel was responsible for the logo and campaign design. Photographer Andrea Camen and illustrator and stylist Mira Gisler were called in for photography and styling.
Rebranding for FM1Today, facelift for PilatusToday
For the launch of the latest Today addition, the two existing platforms FM1Today and PilatusToday were given a new coat of paint. The focus was on digital use and the stringency of the branding appearance across all three Today portals.
Responsible at CH Media: Denise Hildbrand (Head of Marketing & PR Entertainment), Rahel Stanig (Head of Marketing TV Regional & Radio), Lorena Furter (Brand Manager), Sofia Micic (Digital Marketing Manager), Vanessa Trieb (Polygrapher), Raul Steffer (Executive Producer Grips), Philipp Sulser (Commercial Producer & Audio Producer Grips), Matthias Eugster (Cameraman & Editor Grips), Bernhard Loretz (Account Manager & Audio Producer Grips). External partners: Oliver Fennel (Brand Design), Andrea Camen (Photography), Mira Gisler (Styling).
