Ruf Lanz and the VBZ drive in with new sujets for the opening
Life in Zurich picks up again from June 1. VBZ and Ruf Lanz are therefore continuing their current advertising line of streetcars and buses.
After the stores reopened on March 1 and the restaurant terraces on April 19, the next opening step now follows: From June 1, restaurants and bars will also be allowed to serve guests indoors again. In addition, with warmer temperatures, Zurich's lake, river and outdoor pools are finally worth a visit again.
VBZ and its lead agency Ruf Lanz are responding to the opening step with an advertising line created entirely from Zurich's streetcar and bus lines with their typical colors. To mark the current occasion, the campaign is now being supplemented with the new motifs "Bars" and "Badis". In addition, existing subjects were rewritten to suit the new situation.
Accompanying the full-page ads and posters, animated versions are used in social media and on digital billboards.
Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Florence Craman (Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Catherine Martin (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa (Consulting). Illustrations: Catherine Martin. Motion Design: RoDo Works, Roger Koller, Gregor Szabo.
