Cavalcade conceives launch campaign for Yuh
Yuh is the result of a joint venture between Swissquote and PostFinance. Cavalcade created the launch campaign for the new digital finance app in collaboration with We are from L.A..
The Yuh app can be used to pay for projects, as well as invest in cryptos or stocks via smartphone or the free multi-currency card. To implement the launch campaign, Cavalcade developed a concept around the idea of ease: For many, managing one's finances is a burden in everyday life. Yuh opposes this notion and wants to make it possible for every "Yuh-ser" to manage their money with ease. Or rather, with Yuh, everything becomes so easy that you can even manage your finances while dancing.
"During the conception phase, we quickly realized that we needed a bold approach to integrate lightness into the Yuh brand DNA. So we opted for a 'non-verbal' communication that conveys the message 'dancing' without even speaking a word," says Sonia Milici, Head of Marketing & Sales at Yuh.
The accompanying film features four dancers, including. World Champion Joris Wolfy Gangzi, which yuh use while performing their dance routines. Directed for this the duovon We are from L.A.
Responsible for Yuh: Sonia Milici (Head Marketing & Sales); José Carlos Rosa(Head Product); Alain Greter (Brand Marketing Manager); Laila Grosfils Bogaert (Marketing & Advertising Consultant); Gloria Masala (Digital Marketing Manager), Responsible at Cavalcade: David von Ritter (Creative Director); Martin Arnold (Concept Creator); Damien Real (Art Director TVC); Gaëlle Valentini (Art Director Foto); Camille Natalini (Graphic Designer); Nina Hugentobler (Client Director); Maxime Fiechter (Account Manager); Katia Lallart (Account Manager). Production TVC: We are from L.A. (director); Nicolas Loir (cinematographer); Camille Lambert (producer); Arnaud Le Méné (line producer); Cathy Ematchoua (choreographer). Responsible at Dynamic Frame (photo production): Laurids Jensen (photographer); Alina Benz (producer); Luzius Fischer (executive producer). Responsible at Grip (PR): Patrick Milo (Client Director); Jenny A. Albert (Sr. PR Consultant); Aylin Siletic (Communications Manager)
