Franz&René for Andros: the beginning of a fruity story

For several weeks now, the first Andros fruit juice packagings redesigned by the agency have been on supermarket shelves. For the product labels, an illustrative approach was taken to stand out from the competition and highlight the elegance of the pressed fruit, as well as the care Andros takes in its production methods. According to Franz&René, the rest of the Andros fruit juice range will be developed step by step to create an eventual unified brand identity.

In addition, several communication tools will be used in on and off retail in May to promote the newcomer cashew apple juice. The vitamin bomb is to be made known to the general public and prove the innovative character of the Andros brand. The launch of the new juice will be presented through various measures such as emailing, programmatic display campaigns, a partnership with Bring!, brand content & social media and print measures in the retail sector, as well as being supported by an extensive PR and influencer marketing plan.

In addition, Franz&René for Bonne Maman gave joy to all mothers by accompanying the brand in the launch of the Mother's Day box. The gift is intended to present the authenticity of the brand and highlight its unique know-how.

Responsible at Andros Switzerland: Julien Rameau (Marketing Director), Johanna Fleith (Brand Manager Andros), Martine Roth (Brand Manager Bonne Maman). Responsible at Franz&René: Valérie Pecalvel (Strategic Direction), Luciano Gerber (Client Service Direction), Yoann Cosson (Creative Director), Gianluca Terzini (Art Director), Cristina Mollard (Senior Consultant), Tatiana Python (Junior Consultant), Vincent Eichenberger (Digital Specialist), Aline Windler (Graphic Desing), Sven Jungo (Graphic Design), Juliette Piat (Graphic Design). Production & Distribution: Delia Guerriero (illustrations), Sarah Jacquemet (photography), Gamned (programming), Bring! (mobile app), PRFact (PR), FirstPoint (SEA), Spoutnik (web development), About You (mobile app).