Amag wants to demonstrate its long-standing roots in the Basel region and the proximity of its garage partner to the people of Basel with a friendly communication campaign.
In the campaign, ViznerBorel dramatises the passion for cars and the need for carefree mobility of Amag customers with emotional visuals. They show people who are carefree on the road thanks to Amag. At the centre of each visual is a talisman, which is attached to the rear-view mirror and is intended to represent the driver's personal connection to the Basel region.
The message is supported by two radio spots that humorously communicate the bond with Basel and carefree mobility. At the same time as the campaign with numerous online and print advertising media as well as radio spots, a branded Amag tram is also travelling through the city of Basel.
Responsible at Amag:Joëlle Hügli (Head of Marketing), Cristina Ravalli (Head of Customer Relations & Experience). Vresponsible at ViznerBorel: Guillaume Borel, Lajos Vizner (overall responsibility), Seraina Meier (Junior Art Director), Sebastian Krayer (Digital Art Direction), Jürg Waeber (Text), Markus Binggeli (Strategy and Consulting). Photography: Jonas Kuhn Photography. Spot Production: Tonton Tonstudio, David Hohl, Roman Huber (Producer), Felix Hohl (Casting). Fullbranding Tram: Moving Media Basel (planning), Remund Werbetechnik (lettering).