Publicis for UBS me: Individual is better
UBS launches "UBS me," a new type of banking product - customizable and thus tailored to all personal needs. The campaign, designed by Publicis Zurich, is intended to dramatize the advantages of the new banking package for young people and students in a humorous way.
It is no longer possible to imagine society without individualization. Not only in terms of hairstyle, but also in banking, customers expect full flexibility and the ability to decide everything themselves. UBS me, the banking package from UBS, meets these needs: clients can put together their basic products and services individually. UBS me is free for young people and students, and they get access to over 3,000 savings deals from UBS partner Cashyou.
The campaign developed by Publicis Zurich shows what a world completely without choices would look like. On the one hand, it's funny, but above all it's completely absurd. After all, no one wants to be processed with standard solutions. Because individual is better - even in banking.
The digital campaign, orchestrated with a focus on social media, display banners, DOOH, and via influencers, aims to lead young people and students as quickly and directly as possible to the landing page, where they can take out a banking package directly.
Responsible at UBS Switzerland: Daniel Fischer (Head Marketing Region Switzerland), Sonja Kingsley-Curry (Head Strategic Initiatives & Brand Management), Alessandro Monsurrò (Head Key Account Management Personal Banking & Wealth Management), Martha Braide (Key Account Management Personal Banking & Wealth Management), Anja Stofer (Strategic Initiatives), Oliver Vedolin (Head Digital Marketing & Communication), Caroline Raba (Digital Marketing) Marta Nowodzinska (Multichannel Management & Digitization). Responsible at Publicis Zurich: Sascha Fanetti, Jan Kempter, Nina Martens, Nina Nesnidal, Linda David (Creation), Judith Schnigula, Joas Landis (Consulting), Roger Oberholzer, Angelina Tovirac (Strategy), Suzana Kovacevic (Integrated Producer). Production: Lina Baumann. Direction/Photography: Arthur Mebius. Production digital advertising materials: Prodigious Zurich.
