UMB and Arosa launch joint co-branded summer campaign
At the beginning of the week, the joint summer campaign of Arosa Tourism and the IT provider UMB was launched. The slogan "Creating Time" is at the center of it and was visually prepared in a co-branding. Among other things, posters and TV spots can be seen.
The Graubünden Tourism Organization and the IT provider from Cham have been working closely together for over ten years. The UMB slogan "creating time" is not just a catchphrase, but a program. In 2020, vacation packages were put together jointly as part of the "Swiss Summer Stories". This offer was actively used. Numerous colleagues from UMB spent their summer vacations in Arosa.
Now the collaboration is taking a step further with the new co-branding campaign. The appearance includes various communication measures in print and online. The message is played out in social media posts, posters and TV spots. For Marion Schmitz, Deputy Tourism Director and Head of Marketing & Communications at Arosa Tourism, this implementation is an impressive example of how the existing destination partnership can be used effectively for both parties. "We can increase our reach thanks to the joint campaign. This co-branding is a win-win situation for both parties. The slogan "creating time" is associated with emotions. This stays in people's minds and directly provides inspiration."
