Dynamite launches prevention campaign for Kapo Zurich
Within the framework of the adapted motor vehicle laws for young people, the Zug agency Dynamite has realized a prevention campaign for safe motorcycle driving and noise reduction for the Kapo Zurich.
Since 2021, 15-year-olds are now allowed to drive motorcycles/scooters up to 45 kilometers per hour, and 16-year-olds will be allowed to ride 125 cc motorcycles. It is therefore feared that this could increase the number of serious and fatal traffic accidents among new drivers. Dynamite was commissioned to design and implement an information and prevention campaign.
On posters, flyers and a Website and on social media, attention was drawn not only to the safety aspects but also to the increasing noise problem. The appeals "No risk!" and "No noise!" are aimed directly at motorcyclists and call on them to be more careful and considerate. The Kapo Zurich informs, but also takes repressive action at neuralgic passes in the coming months.
The "No Risk" poster motif highlights the danger in cornering situations that motorcyclists could find themselves in. Motorcyclists should drive defensively and with foresight. The "No noise" motif reminds motorcyclists to refrain from making unnecessary noise. Consideration is called for, Switzerland is densely populated.
Responsible at the Zurich Cantonal Police: Prevention Department, Adj. Rolf Decker. Responsible at Dynamite: Roger Bosshart (CEO and Consulting), Ralitsa Ruseva (Art Direction), Nuru Oertli (Graphics), Urs Zwyssig (Text), Huessin Agha (Web Development).
