Every year, tick bites lead to around 10,000 visits to the doctor in Switzerland. The small arachnids lurk on the edges of forests and paths as well as in gardens or swimming pools and can transmit Lyme disease or TBE (meningitis) to humans.
Although a hundred percent protection against tick-borne diseases is not possible, the risk of a tick bite can be greatly reduced by simple behaviour.
To draw attention to the danger, Ruf Lanz has created an unusual menu for Suva: the "Tick Menu". In the style of a steakhouse menu, it presents the bloodsuckers' favorite foods - warm, well-blooded parts of the body - and provides easy-to-use prevention tips.
The eye-catching motif was designed as a poster for Suva-insured companies. It is also used on a full page in selected print titles.
Responsible at Suva: Gabriela Hübscher (Head of Communications), Christian Stöckli (Product Developer Prevention), Felix Ineichen (Occupational Physician). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Isabelle Hauser (Art Direction), Armin Arnold (DTP), Miro Poffa (Consulting).