Galaxus celebrates summer with 23 new OOH subjects
In the continuation of the out-of-home campaign around Galaxus products, the range of summer products of the online retailer is staged.
23 subjects have been on display in western and German-speaking Switzerland since Monday. The products on display are all about summer, such as fishing lures, ice spoons, ketchup bottles and binoculars. "With the selected products, which are not commonplace, we want to show our range of products and inspire summer activities," indicates Jill Wanner, project manager of the campaign. As usual, the number of articles from the respective category is visible on the posters
Responsible at Digitec Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Alessandro Thüler (Art Director), Ursina Grimm (Head of Brand Management), Jill Wanner (Project Management & Brand Management), Sven Mathis (Graphic Design), Severin Keller (Digital Media Design), Luca Giugliano (Digital Marketing), Gesine Hauder (Media Planning), Anne Chapuis (French Translation). Responsible at Focus Product Photography: Cathrin Schön (Photography).
