FOPH and Rod launch new information campaign on Covid 19 vaccination

On Monday, the new information campaign on the Covid 19 vaccination "A Heart for All of Us" was launched by Rod for the FOPH. The focus is on the idea of solidarity, that vaccination helps to contain the pandemic, so that everyone can eventually lead a life without restrictions again.

The largest vaccination campaign in Switzerland is entering its second phase. Following the first priority groups, the general population can now be vaccinated almost everywhere. In this phase, the FOPH is launching a new mass media information campaign on the Covid 19 vaccination. The focus is on the message "A heart for us all": anyone who gets vaccinated is making an important contribution to coping with the pandemic and is thereby also showing a heart for their fellow human beings.

The campaign reminds the public that now is a good time to inquire about vaccination dates. People in Switzerland should make their vaccination decision in a self-determined and informed manner.

With access to vaccination for the general population, the prospects for a return to normality increase. This can only be achieved by working together. This is why the FOPH is counting on the support of actors from all sectors of society and is launching the "Together for Vaccination" initiative.

Numerous actors, institutions, associations, clubs and individuals are involved. Everyone is invited to share their personal vaccination statement on social media under the campaign hashtag #ichlassemichimpfen or to create and share their own campaign poster. The campaign poster can be individualized.

Various information materials such as the new TV commercial, all poster sujets and the aforementioned poster tool will be available on the Covid 19 vaccination information portal from May 17, 2021. There, in addition to various fact sheets and further information on vaccination, the cantonal websites can also be found, which provide information on possible vaccination dates.

Responsible at the Federal Office of Public Health FOPH: Adrian Kammer (FOPH campaign manager); Raphaela Brühlmeier, Marina Frei, Mirjam Läderach, Lars Bo Müller, Cinzia Pastore Ferrari, Caroline Ronzani, Lukas Schmid (FOPH campaign project management); Sabine Gassmann, Nora Grunder, Rahel Tobler (FOPH publications). Responsible at Rod Communication: Serge Baumeler, Tiffany Bottlang, Romaine Brunner, Rainer Bühler, Regula Bührer, Amina Elmallawnay, Maude Federspiel, Pablo Koerfer, Ondrej Maczko, Marco Meroni, Alessandro Reintges, Adriana Rubin, David Schärer, Lukas Wietlisbach, Laura Zimmermann, Barbara Zingg, Dennis Zoller. Film production: Czar Film, Production: Sandy Blum, Director: Kai Schonrath. Music: Great Garbo. Sound: Jingle Jungle. Postproduction: SLGH. Lithography: Blue Horizon.

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