Thjnk Zurich: When everything is organic
Bio Suisse and the Zurich agency Thjnk show in the current image campaign that the bud is holistically sustainable.
With the Bio Suisse bud, you can be sure that everything is organic. Because in order for a product to carry the bud, everything it needs to comply with strict guidelines. The entire farm, all raw materials and all processing steps must be Knospe-compliant. Conversion to organic therefore also takes two years. In this way, Bio Suisse guarantees an organic cycle that is as closed as possible.
This holistic approach is demonstrated in a striking way with "Bio from the field to the plate", the motto of the new image campaign for Bio Suisse. The films produced for the campaign show that everything at Bio Suisse really is organic. In addition to the overarching theme of holism, other important topics such as biodiversity, animal welfare, resource conservation and natural flavor are also featured.
The cross-media campaign starts with the long version of the film on TV from mid-May. The associated online and social media campaign goes live at the end of May with various short formats in various advertising media.
Responsible at Bio Suisse: Sylvia Gysin (Head of Marketing Communications), Jürg Schenkel (Head of Marketing). Responsible at Thjnk Zurich: Alexander Jaggy (GF Creation), Lukas Amgwerd (Text), Lukas Frischknecht (Art Direction), Andrea Bison (GF Consulting), Angela Cristofari (Consulting), Gordon Nemitz (GF Strategy). Responsible at Shining Film: Simon Steuri (Director), Marc Bachmann (Cinematographer), Caroline Braun (Production). Production: Jingle Jungle (recording studio); Konnex (media); Xeit (social media).
