For the International Year of Fruits and Vegetables: Keen wants to arouse sympathy
The Federal Food Safety Office FSVO, the Federal Office for Agriculture FOAG and the fruit and vegetable associations are launching the joint campaign for the International Year of Fruit and Vegetables with the support of Keen.
The Bern-based agency has implemented the trilingual online campaign with the aim of playfully raising awareness of fruit and vegetables and highlighting the arguments in favor of a balanced diet. The first wave of the campaign, which is currently running, focuses on the campaign messages "Alles drin" and "Passt immer", while the second wave after the summer vacations will draw attention to the educational content for teachers - at the same time, materials for the classroom will be posted on the campaign page.
One for the Campaign website The explanatory film produced by the FSVO is intended to motivate people to be more courageous in their own kitchens and reminds them of the messages of "5 a day", the FSVO's commitment to health promotion.
The campaign runs until the end of the year.
Customer: BLV, BLW, Fruit Association, Vegetable Association. Agency: Keen Public Relations. Media: Mediaschneider Bern. Explanatory film: Youknow.
