Evoq for Pro Juventute: Young people lack perspective in the pandemic
Restrictions in social life are the most troublesome. Evoq has developed a litter throw for Pro Juventute to draw people's attention to the current delicate situation of the younger generations.
Loneliness, frustration, despair: the effects of the coronavirus pandemic on the youngest members of society are terrifying. According to recent studies, twice as many suicide attempts by young people were recorded last year. A third of children and young people are facing massive problems at school. And Pro Juventute's free counseling service 147 has seen a 73% increase in conflicts with parents alone.
These and a number of other profound difficulties are directly linked to the coronavirus situation. Pro Juventute is therefore turning to the public with various campaigns to draw attention to the delicate situation. These include a flyer developed by Evoq, which is currently landing in Swiss letterboxes. The flyer, designed in an eye-catching extreme format, draws attention to the problem in a striking way, shows what Pro Juventute is doing and calls for active help.
Pro Juventute - together with a broad alliance of organizations - is campaigning vehemently for the implementation of youth and children's rights in Switzerland, which are often forgotten in this crisis. To this end, an appeal is being made to the Federal Council, the FOPH and the cantons. They are calling for clear prospects for the future, help with mental health problems and the involvement of young people in decisions made by the authorities.
Responsible at Pro Juventute: Judith Reidenbach. Responsible at Evoq Communications: Dominique Haussener, Christian Sutter, Daniel Kuster (consulting); Adrian Schaffner (creative direction); Amanda Fuchs, Martha Bonk (design); Susanne Pfäffli (text).
