CR Basel implements a motif generator for "Perspektive Berufslehre" (Vocational Training Perspective)
CR Basel, Logos Kommunikation and Komma Pr conceived and launched the #Prolehrstellen campaign on behalf of the task force "Perspektive Berufslehre" (Vocational Apprenticeship Perspectives), which is composed of partners from the association.
As a sub-campaign of Berufsbildungplus.ch, the campaign underlines the importance of vocational training for apprenticeship companies and young people in Switzerland, CR Basel writes in a statement. The basic message: apprentices strengthen companies, companies strengthen apprentices. Various individual subjects are already in use as part of a social media campaign. For the start-up phase, several large and small companies could be won over to make their commitment of mutual strengthening.
Now, all training companies and institutions can use a CR Basel-developed Sujet generator create individualized subjects and thus become part of the campaign. Your statement will then appear on the #Prolehrstellen social wall and can be shared via your own social media channels.
#Prolehrstellen is an initiative of the task force "Perspektive Berufslehre". The campaign is supported by the business community, the cantons and the federal government under the project management of the State Secretariat for Education, Research and Innovation SERI.
Responsible at SERI: Gerda Lüthi, Sarah Zuber (project responsibility), Tiziana Fantini (communication). Overall responsibility CR Basel, steering group agency side: Thomas Fux (consulting, campaign management; CR Basel), Gabriel Heuberger (creation; CR Basel), Kathrin Kiener (consulting management; Logos Kommunikation), Rolf Marti (consulting, editing; komma pr). Joining the CR Basel team: Judith Mann (text), Fabian Bieler (communication design), Daniel Roth (graphic design), Joëlle New (consulting), Marie-Luise Platten (administration). Programming: Open Interactiv.
