Erdmannpeisker: 20 years of enjoyment with "Win for Life Deluxe

The "Win for Life" ticket is one of the best-known and most successful products in the Swisslos range. April saw the launch of the new "Win for Life Deluxe" ticket, which is being promoted with a comprehensive campaign by Erdmannpeisker.

The Line Extension now offers the chance to win one million in cash and an additional 6,000 Swiss francs every month for 20 years. Erdmannpeisker stages this attractive prize promise with a brilliant journey through time and space, which shows all the possibilities that open up with the prize.

The campaign for "Win for Life Deluxe" will be broadcast on TV and online in May and supplemented with out-of-home measures and a strong POS presence.

New campaign umbrella

As lead agency, Erdmannpeisker has been responsible for the communication of Swisslos' lottery ticket range since 2014. The "Win for Life Deluxe" spot is the first implementation under the new communicative umbrella for scratch cards. The campaign mechanics are based on testimonials in which a wide variety of people tell why they like playing scratch cards. The surprising productions are intended to reinforce the positive basic attitude towards the lottery tickets and to show the variety of products, which offers the right lottery ticket for everyone. The eye-catching scratch entry to the films as well as the activating claim "Pack deine Chance" connect the different stories. Further implementations will be seen from summer onwards.

Responsible for Swisslos Intercantonal National LotteryRolf Kunz (Head of Marketing & Distribution), Markus Fischer (Head of Product Management Lotteries), Anouk Grünert (Head of Product Management Lotteries). Responsible for Erdmann's Speisker: Gabriel Peisker, Sybille Erdmann (overall responsibility), Patrick Fawer (art direction), Torsten Maas (text), Jenny Ziörjen (media design), Selina Helbling (consulting), Markenfilm, Florian Studer (producer), Jungle (director), Zipmedia (media planning).

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