Erdmannpeisker: 20 years of enjoyment with "Win for Life Deluxe
The "Win for Life" lottery ticket is one of the best-known and most successful products in the Swisslos range. In April, the new "Win for Life Deluxe" ticket was launched, promoted with a comprehensive campaign by Erdmannpeisker.
In the Line Extension, there is now the chance to win one million in cash and an additional 6,000 Swiss francs every month for 20 years. Erdmannpeisker stages this attractive prize promise with a brilliant journey through time and space, showing all the possibilities that open up with the prize.
The campaign for "Win for Life Deluxe" will be broadcast on TV and online in May and will be supplemented with out-of-home measures and a strong POS presence.
New campaign umbrella
As lead agency, Erdmannpeisker has been responsible for the communication of Swisslos' lottery ticket range since 2014. The "Win for Life Deluxe" spot is the first implementation under the new communicative umbrella for scratch cards. The campaign mechanics are based on testimonials in which a wide variety of people tell why they like to play scratch cards. The surprising productions are intended to reinforce the positive basic attitude towards the lottery tickets and to show the product variety, which offers the right lottery ticket for everyone. The eye-catching scratch entry to the films and the activating claim "Pack deine Chance" connect the different stories. Further implementations will be seen from summer onwards.
Responsible for Swisslos Intercantonal National Lottery: Rolf Kunz (Head of Marketing & Distribution), Markus Fischer (Head of Product Management Lotteries), Anouk Grünert (Head of Product Management Tickets). Responsible for Erdmannpeisker: Gabriel Peisker, Sybille Erdmann (overall responsibility), Patrick Fawer (art direction), Torsten Maas (text), Jenny Ziörjen (media design), Selina Helbling (consulting), Markenfilm, Florian Studer (producer), Jungle (director), Zipmedia (media planning).