Cavalcade: New brand campaign for Swissquote
For its 25th anniversary, the online bank Swissquote has once again questioned familiar codes and decided to congratulate its customers. Cavalcade has realized the anniversary campaign for this.
According to its own information, Swissquote was the first provider to enable direct access to the stock exchange in Switzerland. In addition, it was also the first online bank in Switzerland where cryptocurrencies could be traded and where it was possible to invest in cannabis. Over the past 25 years, Swissquote has thus become a springboard for many investors, he said. That's why the online bank decided to share this anniversary with its customers and congratulate them.
The campaign was conceived by the French-speaking Swiss agency Cavalcade and implemented with the well-known Canadian director Simon Duhamel and the production company Consultat.
The seven-language campaign runs internationally in film, poster, print, and social media, with some scenes tailored exclusively to certain markets. In addition, a special website will allow users to discover the main stages that enabled Swissquote to make the stock exchange accessible to everyone.
