Yellow moves the world of Steiff
The Spielzeug Welten Museum Basel counts on Yellow for the promotion of the Steiff special exhibition. In addition to public promotion, media relations as well as communication within the exhibition, the agency has developed a visitor experience that can be discovered exclusively online.
In addition to the permanent exhibition, the Spielzeug Welten Museum Basel organizes and realizes theme-specific special exhibitions every year. For the current exhibition "Moving World - Steiff Surprises and Fascinates", the Basel institution has collected mechanical showpieces from Steiff's production and restored them especially for the exhibition. To ensure that this special exhibition does not suffer a similar fate to last year's editions due to the museum being closed, Yellow has created a virtual experience that can be discovered independently of a visit.
About the online platform Moving-world.swmb.museum visitors can stroll through the historical showpieces on a virtual tour. The somewhat different exhibition experience is accessible via any web browser on mobile devices and desktop computers. The classic measures of Yellow's creative work can be seen in national magazines and trade titles, as well as on posters and social channels.
Responsible at the Spielzeug Welten Museum Basel: Laura Sinanovitch (Executive Director and Curator). Responsible at Yellow: Joe Werner (conceptualizer, designer and finisher), Reto Meyer (ambassador), Selina Teuber (planner), Daniel Bard (digizepter), Hannes Müller (writer), Michelle Boillat (realizer), E-Point (programming), Rampenlicht (film).
