Numero 10 launches "Walk & Roll" road safety prevention campaign
The Bern-based agency Numéro 10 has launched the national prevention campaign "Walk & Roll" for Pro Velo Schweiz, Fussverkehr Schweiz and the Road Safety Fund.
Pro Velo Schweiz, Fussverkehr Schweiz and the Swiss Road Safety Fund have commissioned the agency to realize a national road safety campaign. Since January 1, 2021, children up to the age of 12 are allowed to cycle on sidewalks under certain conditions. The campaign is designed to raise awareness among young cyclists about proper behavior and compliance with the new federal traffic regulations.
To promote respectful coexistence between cyclists and pedestrians, Numéro10 has developed the name and a campaign label: "Walk & Roll". The campaign concept uses influencer and comedian Fabio Landert - who was chosen by children in a pre-test - to explain the rules of behavior to children in a real situation on the sidewalk. The film combines a sequence shot with mime and animated illustrations to bring in a fresh, playful tone and avoid pointing fingers.
The campaign will be produced in the three national languages and distributed in print and on digital and social networks.
