Home Zurich for Bank Cler: Anyone can invest
Bank Cler and Heimat Zürich promote the facility as an opportunity for all with an ornithologist, a floor gymnast, a free climber and an archer.
Because savings accounts hardly yield any interest anymore, investments are becoming increasingly important. Bank Cler's professionally managed investment solution is designed to make it possible for the general population without special know-how or large capital to benefit from higher yield opportunities. While the delegation of investment decisions is usually reserved for people with a lot of investment capital at the competition, Bank Cler offers the advantages of professional asset management already from 1 franc starting capital.
This also opens up opportunities for private retirement planning, as the long-term time horizon makes securities-based retirement planning a particularly suitable alternative to traditional 3rd pillar retirement savings. This is also the aim of the campaign.
To promote the offer, which is accessible to all, Bank Cler and Heimat Zürich are using protagonists with special skills in the current campaign. The message of the campaign: While the talents shown are denied to most people, investing with Bank Cler is, on the contrary, possible for everyone without exception and very easily.
Three films, various poster and print subjects, and a broad-based digital campaign are designed to motivate younger people in particular to take advantage of the benefits of investing for their financial retirement. The campaign follows the "Every Money is an Opportunity" campaign launched in September 2020, with which the reduction of the starting capital to 1 franc was launched as an offer (Werbewoche.ch reported).
Responsible at Bank Cler: Gregor Eicher, Barbara Gürtler. Responsible agency: Home Zurich. Film production: Shining Film. Producer: Stefan Bircher. Directed by: Marco Lutz. Camera: Filip Zumbrunn. Photographer: Lukas Maeder. Talent Search: David Haisch. Media: Phd.
