Monami realizes another content campaign for UBS with Topsy
For the third time, UBS and Monami launch a multi-part content campaign around the red UBS fox Topsy.
How do you get children excited about the world of science? By letting them experiment themselves. In 2021, the red UBS fox Topsy will once again be at the center of the action. For decades, Topsy has not only helped children save money, but also aroused their curiosity with educational content.
And so, after the 2020 launch, the new campaign by content agency Monami is once again all about the fascinating world of Topsy and his tinkering journeymen. With Experiments is sensitized to major scientific topics in a playful way. Young protagonists between the ages of 3 and 8 convey science at eye level in a variety of videos and text instructions.
The basis for this was formed by experiments for the whole family developed by the SimplyScience foundation, which can be carried out at home with the most common household materials. The result is a multimedia content series that will be expanded at regular intervals until the end of the year on the Topsy content hub and consists primarily of various videos and text and image instructions.
The campaign focuses on customer loyalty, awareness and consideration among parents, and the acquisition of new newsletter subscribers. It is rounded off by activating social media advertising, a competition, measures at the POS, and further online content from Topsy on the subject of tinkering and experimenting.
Responsible at UBS: Daniel Fischer (Head of Marketing Switzerland Region), Alessandro Monsurrò (Head of Marketing Personal Banking and Wealth Management CH), Simone Leuchtmann (Project Manager Marketing Personal Banking), Oliver Vedolin (Head Digital Marketing & Communication), Joël Frey (Head Digital Communication), Dania Vogel (Brand Management), Rafaela Kalbermatten (Brand Mangement), Caroline Raba (Digital Marketing Specialist); Marcin Bobrowski (Digital Communication). Scientific Support: SimplyScience Foundation. Responsible at Monami: David Cappellini (overall responsibility), Stefan Erdin (concept, campaign management), Fathima Ifthikar (concept, operational management), Valentin Mattes (production), Nathalie Krebser (creation), Gregory Hedrich (creation, animation), Raphael Föhn (post-production, editing), Tony Prati (coordination).
