Jung von Matt Limmat and Stress launch #LikeABosch campaign in Switzerland
Bosch, the household appliance manufacturer, launches the #LikeABosch campaign in Switzerland. Accompanying this, the collaboration with Stress goes into the next round. The Swiss adaptation was implemented by Jung von Matt Limmat.
After last year's "Fresh up your life" campaign realized together with Stress Bosch continues to rely on its collaboration with the Swiss artist for this year's marketing campaign. Rapper and Bosch brand ambassador Stress has re-scored the videos of the global home appliance campaign for the Swiss market in Swiss German and French.
Together with other content and advertising materials, the campaign will run in several waves until the end of the year and show customers throughout Switzerland how the technologies of Bosch household appliances can contribute to sustainable and healthy living in their own homes.
The campaign centers on the two video clips "Healthy living #LikeABosch" and "Sustainable living #LikeABosch". The two clips are intended to convey in a humorous way the contribution that "technology for life" can make to health, hygiene and greater sustainability in one's own four walls.
The two video clips, as well as other content from the campaign including the new song lyrics, plus an interview with Stress and the opportunity to create a personalized #LikeABosch signature, can be found on Likeabosch.ch.
Swiss adaptation
Responsible at BSH Switzerland: André Franz (Head of Marketing), Regine Schoeller (Brand Communication Manager). Responsible at Jung von Matt Limmat: Sebastian Kaps (Project Management), Valérie Gantenbein (Content), Sebastian Danielsson (Art Direction), Philipp Klink (Text). Media: MediaCom Switzerland. Social media: Fire point.
Initial version, Europe region
Responsible at BSH Region Europe: Jonas Ekloef (Head of Bosch Regional Communications), Daniela Reuter (Brand Manager Bosch, Region Europe). Responsible at JvM/Alster: Max Lederer (Managing Creative Director), David Leinweber (Group Creative Director), Jörg Meyer (Creative Director), Simon Schröder (Client Service Director), Toni Gabel (Senior Project Manager), Anahita Ghanizadeh (Copywriter), Natascha Kuehn (Copywriter), Dennis Cicioglu (Copywriter), David Voss (Senior Producer). Responsible at Czar Film: Bey-Bey Chen-Rönz (Executive Producer), Philip Lony (Producer).
