Wirz and Webrepublic realize climate campaign for WWF

"You don't have to be perfect to protect the climate." This is the message WWF addresses the population with in its current 360-degree campaign. The creative concept was developed by Wirz and orchestrated by Webrepublic to be relevant to the target group.

The aim of the campaign is to position the WWF more strongly as an organization for climate protection and at the same time to raise awareness of environmental issues. With humorous headlines and affectionate 3D illustrations, the subjects are intended to make one thing clear above all: The climate doesn't need one person to do everything perfectly. It needs millions of people who don't do it quite perfectly.

To reach the relevant target group, Webrepublic has chosen a media approach that enables efficient and effective targeting: as of this week, the ads can be seen on the out-of-home, digital-out-of-home, display advertising and social media channels.

Thanks to the BoB collaboration between Wirz and Webrepublic, it was possible to provide WWF with a recommendation for media planning in addition to the creative concept right at the start of the project. Media and creation were developed in parallel and are therefore optimally coordinated.

Responsible at WWF Switzerland: Gian-Reto Raselli (Director of Department Marketing), Jan Schlink (Head Marketing Communications), Myriam Stucki (Head Corporate Communications), Lisa Bonoure (Project Manager Campaign Marketing Communications). Responsible at BoB: Caspar Heuss, Elise Smidt, Jannic Mascello, Katja Martinello, Lia Bellini, Sophia Fotsch, Thomas Kurzmeyer (creation); Nadja Kilchhofer (agency producing); Fabienne Belci, Valérie André (consulting); Marleen Diener (Strategy); Karin Gartmann, Sherif Ademi, Yussef Serrat (Media Realization); Selina Spannagel, Vera Hauri, Simon Felchlin, Pablo Büttikofer (Media Planning); Angelo Mabellini (XLAB); Arcade (Illustration). Production: Analog/Digital, Patrycja Krajewska (Creative Producer).

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