VinzerBorel for Amag Basel: The performance remains great

Grosspeter is now Amag. To communicate the name change, the Zurich agency ViznerBorel has launched a campaign that shows that the car dealer remains great.

Since the beginning of April, Amag Automobil und Motoren AG has taken over Grosspeter's Volkswagen and VW commercial vehicles business, which has been active in the Basel region for 89 years and comprises four locations. In doing so, Amag intends to continue the former Grosspeter garages in the accustomed quality.


The communications agency ViznerBorel was entrusted with communicating the name change. The campaign informs Basel residents that Grosspeter is now called Amag, but that the service, selection and personal advice will remain as "great as ever". The name change is communicated on posters, banners and with a radio spot.

Responsible at Amag: Joëlle Hügli (Head of Marketing), Cristina Ravalli (Head of Customer Relations & Experience). Responsible at ViznerBorel: Guillaume Borel, Lajos Vizner (overall responsibility), Seraina Meier (graphics), Sebastian Krayer (art direction online), Jürg Waeber (text and concept), Markus Binggeli (strategy and consulting).

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