Zimmermann Communications and Compresso stage the depth of Brack.ch's product range
The Brack.ch campaign launched in fall 2020 is entering its second round. This time, Zimmermann Communications and Compresso dramatize the depth of the online retailer's product range on six subjects.
While the launch campaign under the motto "Delivers more than you think" showed the breadth of Brack.ch's assortment, the current appearance is about showing the depth of the respective assortments and addressing the target groups in a more focused way with a concrete "delivery promise".
Zimmermann Communications and Compresso have created six new subjects for the campaign. The subjects with mottos such as "Delivers Pleasure" or "Delivers Performance" deliberately allow a wide range of interpretations and invite customers to discover new products in the online retailer's range. The "Feel-good moments," "Adventure," and "Coziness" motifs also offer the right product for every inclination and need.
The campaign is currently running on posters in German- and French-speaking Switzerland and is also being used in digital environments and implementations.
Responsible at Brack.ch: Simon Thoma (Head of Marketing), Sandrine Knechtli (Head of Marketing Communications), Franziska Heimberg (Head of Marketing Communications), Michael Otto (Marketing Manager Brand). Responsible at Compresso: Fridolin Stauffacher (overall responsibility), Alexandra Nadtochiy (strategy), Michelle Müller (project management), Sean Dünki (art direction), Yannick Vogel (graphics). Responsible at Zimmermann Communications: Rolf Zimmermann (Strategy/Art Buying), Christoff Strukamp (Creative Direction), Ramon Alder (Art Direction), Florian Bieniek (Project Management). Photo production: Detail AG, photographer: Christian Egger.
