Gruber & Ianeselli stages Splendid Social Distancing
Für das Yacht-Charter-Unternehmen Splendid Yachting hat die Zürcher Agentur Gruber & Ianeselli eine grosszügig gestaltete Plakatkampagne entwickelt. Der Auftritt soll den Begriff Social Distancing positivieren und ihn auf ein begehrliches Niveau heben.
The Swiss company Splendid Yachting operates a fleet of 15 motor yachts for vacations in the island world of the Croatian Adriatic. Vacation possibilities far away from Corona confinement and off the tourist paths are rare and particularly in these times to recommend. Who decides for Splendid Yachting, operates dignified Social Distancing on highest level, so the client. Social Distancing is thus positively charged for Splendid Yachting and lets the dream of a carefree time-out in the Mediterranean come within reach. Another asset: Splendid Yachting is the first charter company to accept Bitcoin as a means of payment.
For the campaign, a generous triple billboard is used, flanked by digital advertising media such as video posts on LinkedIn, Facebook as well as Google Ads. To be seen this April with the aim of facilitating spontaneous spring break decisions and getting into the running for the summer business.
Responsible at Splendid Yachting: Stefan Breck (CEO & Partner). Responsible at Gruber & Ianeselli: Alessandro Ianeselli (CEO); Fabian Gruber (Creative Direction); Sabrina Frei (Communication); Thomas Ammann (Text); Nik Zuber (Art Direction); Davide Alonso, Simon Braun (Graphics).
