Serviceplan Suisse for ZSC: The Essence of Lions

When the fans don't come to the ice, the ice comes to the fans. The ZSC Lions thank their fans for their loyalty during the pandemic - with an extraordinary idea that was developed together with Serviceplan Suisse.

The Covid 19 pandemic has prevented sports fans around the world from attending the games of their favorite teams, including fans of the ZSC Lions. Despite this, over 4,000 fans have supported the club by buying a season ticket. As a thank-you for this special loyalty, the ZSC Lions - in collaboration with Serviceplan Suisse - have produced The Essence of Lions souvenir, made from the melting water of the ice surface at Hallenstadion where the team played during the 2020/21 season.

The vials with the "holy water" were sent to the most loyal fans - and led them to the ZSC-Website. There, a film explained the meaning of The Essence of Lions. At the same time, players and managers made it clear how much they miss the fans this season - and how much they look forward to seeing them again in the new season.

The Essence of Lions also inspired fans to renew their tickets for the next season and continue to actively support the ZSC Lions. And although the little bottles were intended as collectors' items, the club invented many creative uses for the water they contained: from baptizing little ZSC Lions fans, to cleansing rooms of evil spirits, to polishing trophies.


Responsible at ZSC: Roger Gemperle, (Chief Marketing Officer), Louis Huber, (Marketing & Sponsoring Manager). Responsible at Serviceplan Suisse: Henry Clarke, Peter Liptak, Florian Birkner (Text), Nadja Tandler, Tizian Lienhard (Art Direction), Carina Kienzle (Graphics), Nicolas Gspan (Consulting), Nathalie Jakober (FFF/Art Buying), Carmen Anderegg, Denise Goldmann (Production) Michael Kathe (Creative Direction), Marcin Baba and Micha Seger (Executive Creative Direction), Raul Serrat (Chief Creative Officer), Pam Hügli (Chief Executive Officer). Responsible at Signorell: Riccardo Signorell (Film Director), Luca Keller (Film Camera), Gian Kober (Camera Assistant - DIT), Oliver Geissler (Lighting) Giorgi Sakhhelashvili (Director Team B), Manolo Zacate (Camera Team B), Neel Sandel (Film Assistant).

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