Aldi Suisse and content and form provide answers

How does Aldi Suisse actually do it, that they can always offer their customers numerous added values? The Swiss retailer's new image campaign in collaboration with Inhalt und Form reveals it.

The campaign shows that Aldi Suisse offers its customers numerous added values, such as more quality, more freshness, more regionality and more sustainability. And all this at a low Aldi price. But, how does Aldi actually do that? A question that was already asked in the Swiss retailer's previous employer campaign and also plays a central role in the three current spots of the new image campaign, in which the protagonists answer the question themselves in an entertaining way. ( reported).

The right answers to the question of how Aldi Suisse can offer such added value will follow in the spots' wrap-ups, as well as on five key visuals used in the form of OOH posters, display ads and in the company's own media.

The campaign, which is fully developed in terms of content and form, has been on display throughout Switzerland on various online and offline channels since Monday.



Responsible at Aldi Suisse: David Biernath (Director Customer Interaction), Michèle Bürgi (Project Manager Customer Interaction). Responsible for content and form: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), David Hugentobler (Creative Director), Paul Labun, (Art Director), Caroline Minar (Graphic Designer), Manuela Marty (Head of Consulting / Strategist). Film production: Solid & Hallerfilm, Jan-Eric Mack (director), Jan Mettler (cinematographer), Reto Trösch (set designer), Patrizia Jaeger (styling), Pablo Nouvelle (music), Jingle Jungle (sound studio), Wesound (audio logo). Media consulting and buying: PHD Switzerland, Nannette Passberg (Managing Director), Laura Savić (Communication Consultant). Photography: Olivier Walther (Photographer), Süsstrunk & Jericke (Image Editing), Mona Bertschinger/HILLTON (Producer), Sabina Nussbaumer (Styling), Julia Ritter (Hair & Makeup), Marlene Grassinger (Equipment), Thierry Fuchs (Foodstyling).

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