Geyst restages still water for Valais
Water is the natural elixir of life and the perfect companion for modern everyday life. With the relaunch campaign "We Are Water Lovers" for the Valais brand, the Zurich agency Geyst focuses precisely on these qualities.
An adult human being consists of 70 percent water. That's why no other drink does as much good as still mineral water. As a haven of peace and a source of strength in equal measure, still water is the perfect companion for modern everyday life. With this in mind, Geyst developed the new launch campaign "We Are Water Lovers" for Valais. In a multi-stage pitch put out by M-Industrie BU Drink, the Zurich agency finally prevailed over proposals from several agencies.
At the heart of the campaign are different personas and their everyday lives. With headlines like "I'll carry you through the day," "Let me fill your day with life," or "I'm your sip of home," the product speaks directly to the target group. The campaign leaves plenty of room for the hero: the unmistakable new bottle with the Matterhorn.
Since Monday, the campaign has been running on Facebook, Instagram and YouTube - flanked by a national poster campaign. Everything from the conception and realization of the campaign, including all advertising materials, videos, animatics and promo material, came from Geyst.
Responsible at AprozOliver Staerkle (Head of Marketing BU Drinks), Emilie Gratier (Senior Brand Manager). Responsible at Geyst: Laura Meng, Marina Hafner (consulting), Reto Odermatt, Marcel Capeder, Florin Grunder, Audrey Lohmann, Oliver Fried, Johannes Just, Lorenzo Strecke (creation), Séverine Reich, Manuel Büchler (DTP/image). Other partners: TYMA - Yannis Petrone, Sven Wedekind (Film), Pascale Weber Photography - Pascale Weber (Photography), BlueGlass - Andrea Giovanoli, Raphael Bienz, Lisa Weibel (Paid Online).
