Quickline is giving customers who join the Telkom provider now or switch their existing subscription to one of the new subscriptions a year of Netflix with all new Quickline subscriptions.
In the film, an Insight was staged for this: Actually, something unifying happens again with Netflix - when everyone watches the same series. In a typical Swiss village, you see a wide variety of people suddenly waving to each other with a regal gesture: In the village pub, at school, at the hairdresser, the grandparents from the balcony - everyone is suddenly waving like the Queen. The whole thing is resolved with a match-cut to the series, in which the Queen stands on the balcony of Buckingham Palace and waves cautiously, and the Off Voice: "The whole region is watching The Crown".
The campaign started in March and has been pushed since the beginning of April with TVC, radio and with dynamic banners that focus on regionality.
Responsible at Quickline: Iva Krüttli (Head of Communications), Iva Stachelhaus (Market Manager), Simone Bruderer (Communication Manager), Florian Weber (Head of Online Management). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Director), Sybille Erdmann (Consulting), Patrick Fawer (Art Director). Film: Brand film. Media Planning: Mediaschneider Bern. Online: Webrepublic.