Wirz for Graubünden vacations: Gian and Giachen have a bird
Gian and Giachen introduce a novelty from Graubünden: the Alpine Circle. An official circular tour makes it possible to experience Graubünden in a few hours or even several days - depending on the variant. Wirz promotes the tour in a campaign with the two ibexes.
In Wirz's current campaign, the two ibexes meet a feathered friend along the way and thus experience a little natural spectacle, of which there are to be many on the Alpine Circle. The circular tour leads to the most beautiful sights such as the Landwasser Viaduct, the Rhine Gorge, the Swiss National Park and the Diavolezza. In addition, it is enriched with ten side trips. The Alpine Circle is available in three variants: Ruta focus, Ruta centrala and Ruta cumpleta. They can be traveled by bike, on foot, by train or by car.
The aim of the campaign, which has been running since Thursday, is to put the entire vacation region on the "bucket list" of all Alpine guests and to show visitors to Graubünden how much there is still to discover in the canton. On a map created by Graubünden Landing page the routes can be explored. The spot will be broadly publicized on TV and online.
By using Goldbach's SynchScreen service, Wirz was able to close the media gap between offline and online measures. Online ads are precisely coordinated with the TV schedule and optimally activate the target group via their second screens. In addition, a new site bar was developed in which the highlights of the Alpine Circle and the routes could be experienced interactively.
Responsible at Graubünden Ferien: Manuela Ruinatscha (Head of Segment Management), Marc Held (Marketing). Responsible at Wirz: Alain Eicher, Jannic Mascello, Florian Siegrist, Evelyn Schellenberg, Elena Gabriel, Adrian Busse (Creation); Nico Keramaris, Björn Bippus-Brender, Angelo Mabellini, Anina Eugster (XLAB); Erasmo Palomba, Nadja Kilchhofer (agency producing); Daniela Fischer, Fabian Nold, Janna Löhr (consulting); Marleen Diener (strategy); Sherif Ademi (media realization); Sehsucht (film production); Jingle Jungle (sound studio).
